Online Networking

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Social networking can be an integral part of your job search or career building – that is, if you use it correctly. If you don’t, even information that you consider to be private like a photo posted on Facebook or a random comment on Twitter, has the potential to cost you your job and unexpectedly damage your career.

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As you begin building a professional network, it’s time to take a step back and think about social media and how you use it as a networking technique. You have to use its many secrets and surprises to your own advantage so that you will be able to build a good online presence for yourself.

Nowadays, just about every individual and organization has a social presence. This makes it a powerful resource for career and network development. While your previous use of social media may have been more — well, social — in nature, that is only the beginning of what these platforms have to offer.

If a potential employer or new connection visited your Facebook, Twitter or Linked page, would you be happy with what they may find? You have to keep in mind to maintain your profile and interactions as professional as possible, or at least as respectable as possible. This means that it may be time for an upgrade, or a removal or purging of certain posts or photos. When connecting with someone you have not met personally, your profile will shape their early impressions of yourself. Some human resources people also find it a habit of Google-ing your name. Of course, you need the hits to be clean and professional, with no traces of your drunken self at a party or an embarrassing or impolite pose during college. You need to review your profiles, and level-up your online presence now.

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